WHAT'S IN IT FOR YOU,
THE ADVERTISER?
Access to influential
leaders who shape the major buying decisions contact centers make. Through
the ATA Connect web site and the ATA eConnections online newsletter published
bi-weekly, you reach an audience who can directly and positively affect
your sales. Our corporate and affiliate members make decisions on call
center outsourcing, consulting services, telecom and technology, compliance,
and list management, to name a few.
The ATA is the ONLY
trade association dedicated to the contact center industry. Our members
buy from members, our governmental affairs efforts are aggressive, and
our members are loyal.
WHO
WILL YOU CONNECT WITH?
| Title
Demographics |
Number |
Percentage |
| CEOs/Presidents |
2,037
|
16.98
%
|
| Vice
Presidents |
615
|
5.13
%
|
| Directors |
1,458
|
12.16
%
|
| Executives |
330
|
2.75
%
|
Managers
|
2,296
|
19.14 %
|
| Other
|
5,257
|
43.83
%
|
| Total |
11,993
|
|
| Company
Type |
Number |
Percentage |
Contact
Centers/
Telemarketing |
540
|
29.90
%
|
| Users
of Telemarketing |
560
|
31.01
%
|
| Industry
Suppliers |
313
|
17.33
%
|
| Consultants |
213
|
11.79
%
|
| In
House Contact Center |
118
|
6.53
%
|
| Other |
62
|
3.43
%
|
| Total
|
1,806
|
|
| Business
Type |
Number |
Percentage |
| Small
Business |
210
|
17.60
%
|
| Corporate
Level 1 |
814
|
68.23
%
|
| Corporate
Level 2 |
121
|
10.14
%
|
| Academic |
5
|
0.42
%
|
| Non-Profit |
38
|
3.19
%
|
| Platinum |
5
|
0.42
%
|
| Total
|
1,193
|
|
ATAconnect.org ADVERTISING OPPORTUNITIES
Skyscraper Rotating
The Skyscraper, or side panel advertisement is placed on the right side
of the newsletter and will rotate with other advertisers on a per-visit
basis. This very visible location on our electronic newsletter will get
noticed each time a visitor "clicks" to the site. There will
be no more than 10 advertisers in rotation.
ATAConnect.org
Specifications:
Resolution: 72 dpi
Acceptable File Extensions: .gif, .jpg
Size for ads 120 pixels x 600 pixels (vertical)
Maximum File Size: 15 KB
An active URL must be provided |
Button
The button advertisement is placed strategically around the content of
the newsletter. Your logo will appear and will link to your web site for
more information. There will be no more than 10 advertisers.
ATAConnect.org
Specifications:
Resolution: 72 dpi
Acceptable File Extensions: .gif, .jpg
Size for ads 120 pixels x 600 pixels (vertical)
Maximum File Size: 10 KB
Placement: Left side of page below secondary navigation
An active URL must be provided |
ATAConnect.org:
Supplier Guide (Members only)
Our members purchase from other members. All members of the ATA are listed
in the Guide. As a member of the ATA you are entitled to a free listing
in the supplier guide on the ATA Connect.com web site. The supplier guide
is available to other members and non-members who are looking for products
and services to fit a need.
The Supplier Guide
is an easy to use business card index that narrows the prospects search
to : Type of Company (Consultants, Contact Centers, Industry Suppliers,
In-House Contact Center and Telemarketing Users); Specialty (i.e. advertising,
predictive dialing, etc); State; and Country.
ATAConnect.org:
Supplier Guide / Enhanced Text
Open any yellow page telephone book and your eyes will immediately focus
on those advertisements that show bold or color. In addition to bold and
color, with the enhanced listing, you have the opportunity to describe
your company products and services in 25 additional words or less. The
enhanced text feature of our supplier guide will enable your company to
"stand out" and be noticed more quickly and with greater frequency.
| Specifications:
Text: 25 word description, enhanced text identified |
Supplier Guide
/ Enhanced Text & Logo
The same principals apply to the Enhanced Text and Logo with one major
addition: enhanced branding of your company's logo. Companies designing
and branding their logo spend thousands of dollars. ATAConnect.org is
a very cost efficient method of deploying your branding strategy.
Specifications:
Text: 100 word description
Resolution: 72 dpi
Acceptable File Extensions: .gif
Size for Logo: 90 pixels x 90 pixels
Maximum File Size: 10 KB
Logo must have a transparent background
Logo will appear at the top of the record, will be visible on the
initial search return page. |
ATAConnect.org:
Classified Advertising
Need a director of IT, selling used equipment, looking for information
or offering a service? ATAConnect.org classified advertisement is the
marketing place to offer those products and services at a very affordable
price. 50 words or less makes your work easier and noticeable to those
individuals or organizations looking for quick and simple access to employment
opportunities or other services.
Note: All classified
ads require 100% payment in advance of insertion.
|
Classified
Text
Specifications:
Maximum of 50 words.
Classified
Text w/ Logo
Specifications:
Maximum of 50 words
Logo Resolution: 72 dpi
Acceptable File Extensions: .gif, .jpg
Size for Logo: 90 pixels x 90 pixels
Maximum File Size: 10 KB
|
eCONNECTIONS
ADVERTISING OPPORTUNITIES
Button
The button advertisement is placed strategically around the content of
the newsletter. Your logo will appear and will link to your web site for
more information. There will be no more than 10 advertisers.
eConnections
Specifications:
Resolution: 72 dpi
Acceptable File Extensions: .gif, .jpg
Size for ads 200 pixels x 100 pixels (vertical)
Maximum File Size: 10 KB
Placement: Left side of page below secondary navigation
An active URL must be provided |
eConnections: Members
Spotlight
Write your own article and we will incorporate it into the body of the
website. This vehicle is widely used by corporations that want to tell
the "rest of the story". Limited to 2 advertisers and the article
will clearly indicate that it is a paid advertisement.
eConnection: Editorial Content Sponsor
Our areas of interest rotations target ATA members for longer average
viewing time per page and maximum exposure to potential buyers of your
product or service. A minimum of 5,000 impressions per schedule guaranteed.
No more than three advertisers per section in rotation per content section.
Specifications:
Resolution: 72 dpi
Acceptable File Extensions: .gif
Size for Logo: 200 pixels x 100 pixels
Maximum File Size: 15 KB
An active URL must be provided. |
ATA
ADVERTISING AGREEMENT
Contract year is 12
consecutive months.
|
1.
|
Publisher reserves the right to refuse advertising.
|
|
2.
|
Advertisers and advertising agencies assume liability for all content
of any advertising, electronic or printed, and also assume responsibility
for any resulting claims made against the publisher.
|
|
3.
|
Advertisers
and advertising agencies are jointly and severally responsible for
payment of all insertions.
|
|
4.
|
The
word "advertisement" shall be printed at the top of advertisements
that, in the opinion of the publisher, might be confused with editorial
pages.
|
|
5.
|
An
advertiser who runs more than one advertisement in a single issue
of eConnections, other publications or simultaneously on ATA's web
site will have each unit counted as a separate insertion in determining
frequency discounts (with individual unit rates applying).
|
|
6.
|
Advertisers
with two or more divisions that advertise separately may group their
combined orders to determine frequency discounts.
|
|
7.
|
Cancellations
are not accepted and copy corrections not guaranteed after closing
date.
|
|
8.
|
On
contract or schedule insertions, previous copy will be repeated
if change is not received by closing date.
|
|
9.
|
Publisher
is not responsible for errors in key numbers or coupon codes.
|
|
10.
|
The
Publisher can make no guarantee as to the number of "views",
"hits" or "click-throughs" any web page or newsletter
may receive in any given period.
|
|
11.
|
Materials
will be destroyed by the publisher if disposition instructions are
not furnished by the advertiser. Electronic files will not be returned.
|
|
12.
|
Requested
positions are not guaranteed unless stated as a paid position.
|
|
13.
|
All
advertisements will be accepted in prescribed format only.
|
|
14.
|
All
rates are based on prepared and presented) advertising in the prescribed
format to the ATA. Any production work will be charged extra.
|
|
15.
|
An
agency discount of 15 percent will be given to recognized agencies
on space and position charges. Production and mechanical charges
are not commissionable.
|
| 16.
|
Payment
due upon invoice date. |
ATA ADVERTISING RATES
View the Rate Card
in PDF Format here.
For more information:
Contact the ATA Advertising Department
for rates at sales@ataconnect.org
or at 317-816-9336.
|
