WHAT'S IN IT FOR YOU, THE
ADVERTISER?
Advertising with the
ATA provides you with access to influential leaders who shape the major
buying decisions that contact centers make. Through the ATA Connect web
site and the ATA eConnections online newsletter published bi-weekly, you
reach an audience who can directly and positively affect your sales. Our
corporate and affiliate members make decisions on call center outsourcing,
consulting services, telecom and technology, compliance, and list
management, to name a few.
The ATA is the ONLY
trade association dedicated to the contact center industry. Our members
buy from members, our governmental affairs efforts are aggressive, and our
members are loyal.
WHO WILL YOU CONNECT WITH?
| Title Demographics |
Number |
Percentage |
| CEOs/Presidents |
2,037 |
16.98 % |
| Vice Presidents |
615 |
5.13 % |
| Directors |
1,458 |
12.16 % |
| Executives |
330 |
2.75 % |
Managers
|
2,296 |
19.14 % |
| Other |
5,257 |
43.83 % |
| Total |
11,993 |
|
| Company Type |
Number |
Percentage |
Contact Centers/
Telemarketing |
540 |
29.90 % |
| Users of Telemarketing |
560 |
31.01 % |
| Industry Suppliers |
313 |
17.33 % |
| Consultants |
213 |
11.79 % |
| In House Contact Center |
118 |
6.53 % |
| Other |
62 |
3.43 % |
| Total |
1,806 |
|
| Business Type |
Number |
Percentage |
| Small Business |
210 |
17.60 % |
| Corporate Level 1 |
814 |
68.23 % |
| Corporate Level 2 |
121 |
10.14 % |
| Academic |
5 |
0.42 % |
| Non-Profit |
38 |
3.19 % |
| Platinum |
5
|
0.42 % |
| Total |
1,193 |
|
ATAconnect.org ADVERTISING OPPORTUNITIES
Skyscraper
Rotating
The Skyscraper, or side panel advertisement is placed on
the right side of the newsletter and will rotate with other advertisers on
a per-visit basis. This very visible location on our electronic newsletter
will get noticed each time a visitor "clicks" to the site. There will be
no more than 10 advertisers in rotation.
ATAConnect.org
Specifications:
Resolution: 72 dpi
Acceptable File Extensions:
.gif, .jpg
Size for ads: 120 pixels x 600 pixels
(vertical)
Maximum File Size: 15 KB
An active URL must be
provided |
Button
The button advertisement is placed in the
lefthand column of the web site. Your logo will appear and will link to
your web site for more information. There will be no more than 10
advertisers.
ATAConnect.org
Specifications:
Resolution: 72 dpi
Acceptable File Extensions:
.gif, .jpg
Size for ads: 120 pixels x 60 pixels
(horizonal)
Maximum File Size: 10 KB
Placement: Left side of
page below secondary navigation
An active URL must be
provided |
ATAConnect.org:
Supplier Guide (Members only)
ATA members purchase
from other members, who are all listed in the supplier guide. As a member
of the ATA, you are entitled to a free listing in the supplier guide on
the ATAConnect.com web site. The supplier guide is available to other
members and non-members who are looking for products and services to fit a
need.
The Supplier Guide is
an easy to use business card index that narrows the prospect's search to:
Type of Company (Consultants, Contact Centers, Industry Suppliers,
In-House Contact Center and Telemarketing Users); Specialty (i.e.
advertising, predictive dialing, etc); State; and Country.
ATAConnect.org:
Supplier Guide / Enhanced Text
Open any yellow page
telephone book and your eyes will immediately focus on those
advertisements that are bolded or in color. With the enhanced
listing, you also have the opportunity to describe your company
products and services in 25 additional words or less. The enhanced text
feature of our supplier guide will enable your company to "stand out" and
be noticed more quickly and with greater frequency.
| Specifications:
Text: 25 word description, enhanced text
identified |
Supplier Guide /
Enhanced Text & Logo
The same principals apply
to the Enhanced Text and Logo with one major addition: enhanced branding
of your company's logo. Companies designing and branding their logo spend
thousands of dollars. ATAConnect.org is a very cost efficient method of
deploying your branding strategy.
Specifications:
Text: 100 word description
Resolution:
72 dpi
Acceptable File Extensions: .gif
Size for Logo: 90
pixels x 90 pixels
Maximum File Size: 10 KB
Logo must have a
transparent background
Logo will appear at the top of the record,
will be visible on the initial search return page.
|
ATAConnect.org:
Classified Advertising
Need a director of IT, selling used
equipment, looking for information or offering a service? ATAConnect.org
classified advertisement is the marketing place to offer those products
and services at a very affordable price. 50 words or less makes your work
easier and noticeable to those individuals or organizations looking for
quick and simple access to employment opportunities or other services.
Note: All classified
ads require 100% payment in advance of insertion.
|
Classified
Text
Specifications: Maximum of 50 words.
Classified
Text w/ Logo
Specifications: Maximum of 50 words
Logo Resolution: 72
dpi
Acceptable File Extensions: .gif, .jpg
Size for Logo: 90
pixels x 90 pixels
Maximum File Size: 10
KB |
eCONNECTIONS ADVERTISING OPPORTUNITIES
Button
The
button advertisement is placed strategically around the content of the
newsletter. Your logo will appear and will link to your web site for more
information. There will be no more than 10 advertisers.
eConnections
Specifications:
Resolution: 72 dpi
Acceptable File Extensions:
.gif, .jpg
Size for ads 200 pixels x 100 pixels
(horizontal)
Maximum File Size: 10 KB
Placement: Left side of
page below secondary navigation
An active URL must be
provided |
eConnections:
Members Spotlight
Write your own article and we will incorporate it
into the body of the website. This vehicle is widely used by corporations
that want to tell the "rest of the story". Limited to 2 advertisers and
the article will clearly indicate that it is a paid advertisement.
eConnection:
Editorial Content Sponsor
Our areas of interest rotations target
ATA members for longer average viewing time per page and maximum exposure
to potential buyers of your product or service. A minimum of 5,000
impressions per schedule guaranteed. No more than three advertisers per
section in rotation per content section.
Specifications:
Resolution: 72 dpi
Acceptable File
Extensions: .gif
Size for Logo: 200 pixels x 100 pixels
(horizontal)
Maximum File Size: 15 KB
An active URL must be
provided. |
ATA ADVERTISING AGREEMENT
Contract year is 12 consecutive
months.
|
1. |
Publisher reserves the right to refuse advertising.
|
|
2. |
Advertisers and advertising agencies assume liability for all
content of any advertising, electronic or printed, and also assume
responsibility for any resulting claims made against the publisher.
|
|
3. |
Advertisers and advertising agencies are jointly and
severally responsible for payment of all insertions.
|
|
4. |
The
word "advertisement" shall be printed at the top of advertisements
that, in the opinion of the publisher, might be confused with
editorial pages. |
|
5. |
An
advertiser who runs more than one advertisement in a single issue of
eConnections, other publications or simultaneously on ATA's web site
will have each unit counted as a separate insertion in determining
frequency discounts (with individual unit rates applying).
|
|
6. |
Advertisers with two or more divisions that advertise
separately may group their combined orders to determine frequency
discounts. |
|
7. |
Cancellations are not accepted and copy corrections not
guaranteed after closing date. |
|
8. |
On
contract or schedule insertions, previous copy will be repeated if
change is not received by closing date. |
|
9. |
Publisher is not responsible for errors in key numbers or
coupon codes. |
|
10. |
The
Publisher can make no guarantee as to the number of "views", "hits"
or "click-throughs" any web page or newsletter may receive in any
given period. |
|
11. |
Materials will be destroyed by the publisher if disposition
instructions are not furnished by the advertiser. Electronic files
will not be returned. |
|
12. |
Requested positions are not guaranteed unless stated as a
paid position. |
|
13. |
All
advertisements will be accepted in prescribed format only.
|
|
14. |
All
rates are based on prepared and presented) advertising in the
prescribed format to the ATA. Any production work will be charged
extra. |
|
15. |
An
agency discount of 15 percent will be given to recognized agencies
on space and position charges. Production and mechanical charges are
not commissionable. |
| 16. |
Payment due upon invoice date. |
ATA ADVERTISING RATES
Contact the ATA Advertising Department for rates at sales@ataconnect.org or at
317-816-9336.
| 
